What is FAST TV?
Free, ad-supported television is a form of streaming that delivers programming similar to cable, satellite or traditional TV. You can view FAST TV content on virtually any device at no cost; the only tradeoff is that you have to watch commercials.
Viewers will find a variety of content on a FAST platform, including TV shows, movies, reality series and live news. Depending on the service, you can watch titles on demand or stream prescheduled broadcasts. And the commercial load is typically less than what you get with traditional TV. According to a Nielsen report, audiences are attracted to classic TV on these platforms, and the addition of studio content from the likes of Warner Bros. Discovery, MGM and NBC on dedicated hubs is increasing viewership.
Why should Monster Kids like us pay so much attention to F.A.S.T. channels and their widespread popularity...?
As stated in the article above, Nielsen surveys tell us that "Classic Content" is by far the most popular content on these channels. That means a wider opportunity for major studios and content providers to make available a much wider variety and dig even deeper into their catalog to bring us this content. Keep in mind, its A constant stream of revenue for studios for otherwise films and TV that would, at best, provide a much more limited revenue stream by VOD or paid subscriptions ...will we see studios like Universal, paramount and MGM dig even deeper into the vaults to bring this "classic" content to the F.A.S.T. universe? You bet....and its only gonna get better and better...
Excerpt from an article on digitaltvnews.net
As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, encouraging a lean-back experience and content discovery that mimics traditional TV viewing.
According to the report, F.A.S.T. penetration among households has more than doubled year-over-year. Today, six out of 10 households who have connected TVs are using F.A.S.T. services exclusively or in addition to other services – getting a TV-like viewing experience without the costs or logins required for linear TV or paid streaming.
“F.A.S.T. is a rapidly growing ad-supported medium for consumers to watch and discover premium streaming content in an environment that mimics linear TV,” said James Rooke, President, Comcast Advertising. “As advertisers look to efficiently maximize their reach in an increasingly fragmented viewing landscape, F.A.S.T services are a valuable complement to traditional TV and other AVOD streaming options as part of a holistic multi-screen media plan.”
The report looks at new trends from F.A.S.T. provider XUMO and reveals that the average XUMO user spends about 104 minutes within the platform once they have entered. Many consumers may be landing on F.A.S.T. channels without even realizing it, as many are programmed directly into the channel guide by TV manufacturers. Not surprisingly, 70 percent of XUMO users are cord cutters, relying on XUMO as a complement to subscription video-on-demand (SVOD) services.
According to the report, advertisers and programmers alike are seeing the value of F.A.S.T services today. According to Horizon Media, “the F.A.S.T. industry has grown exponentially and overlaps quite a bit now with what traditional TV has to offer in terms of both content and audience. Advertising on F.A.S.T. allows us to reach our targeted audience and is a valuable complement to our TV budget.
And an article from Variety.com from 2021...
The world of free ad-supported streaming TV has changed radically since Variety Intelligence Platform’s inaugural report on the format in July 2020. Back then, the only big media company to have a FAST service was ViacomCBS, following its acquisition of Pluto. It’s now joined by Amazon, Fox and NBCUniversal, with Google soon adding FAST functions to Chromecast.
With the world of FAST changing rapidly, VIP+ is proud to release an updated version of its “Life in the F.A.S.T. Lane” report, sponsored by leading FAST channel creator Amagi. Amagi is a global leader in cloud-based SaaS technology for broadcast and connected TV, supporting 500+ content brands and managing 2000+ channel deliveries.
With FAST currently in a boom — there are now over 1,000 channels in the U.S. alone, versus the 550 in July 2020 when our last report was released — the time is ripe for both those with knowledge of FAST and those looking to better understand it to explore VIP+’s latest analysis.
For those not yet aware of FAST, the format is essentially no different from watching a TV network. Unlike the other free streaming format — AVOD, which sees viewers select a title on demand and start at the beginning — FAST is a linear stream. This means that more often than not, a title on a FAST channel is joined in progress by the viewer. It also means FAST services can lay their channels out in an electronic programming grid (EPG), in a fashion similar to cable and satellite providers.
That similarity explains why so many traditional providers are directly or indirectly getting into FAST. Comcast Xfinity outright owns Xumo, with channels from it and NBCUniversal’s Peacock Channels integrated into the Xfinity EPG. It’s a similar setup for TiVo+, TiVo’s FAST service, which sees channels placed within the EPG as well as available separately on TiVo devices. Pluto, too, has been part of recent carriage deals ViacomCBS has signed with MVPDs; expect to see some high-profile Pluto channels, like “MTV Pluto TV,” integrated into MVPD EPGs soon.
FAST is also being used by MVPDs to keep the ad-sales revenue formerly earned from subscribers watching TV. With TV subscribers falling every month, and broadband increasing, this revenue is declining — hence, the spate of connected devices being offered to broadband-only subscribers, including Comcast Flex and Altice Stream. By building FAST services into these devices, MVPDs calculate some subscribers will watch and thus be exposed to ads, boosting their bottom lines once more.
TV set manufacturers are also increasingly prioritizing FAST as a revenue stream. Samsung, LG and Vizio all offer built-in branded FAST services that, for newer models, are accessible via a dedicated button on remotes. Amazon’s Fire TV, which includes Amazon-owned FAST services Fire TV News and IMDb TV, powers Toshiba and Best Buy in-house brand Insignia in the U.S., with Amazon now selling its own Omni line. Roku’s Roku Channel service is built into Roku-operated sets from TCL, Hisense and Walmart in-house brand Onn.
The majority of traditional media companies have come to embrace FAST, either owning FAST services or creating multiple FAST channels (or both). In fact, there are only three that stand out for their lack of a FAST presence: Discovery, Disney and WarnerMedia.
The same goes for major sports. Although this report makes clear that channels from major sports leagues are currently poorly programmed, the NFL, MLB, MLS, Premier League, PGA Tour and WWE all have FAST channels, with only the NHL, NBA and NASCAR lacking a presence.
In short, FAST has quickly moved from an area dominated by start-ups and digital brands to the latest avenue for established media and entertainment companies.
Free, ad-supported television is a form of streaming that delivers programming similar to cable, satellite or traditional TV. You can view FAST TV content on virtually any device at no cost; the only tradeoff is that you have to watch commercials.
Viewers will find a variety of content on a FAST platform, including TV shows, movies, reality series and live news. Depending on the service, you can watch titles on demand or stream prescheduled broadcasts. And the commercial load is typically less than what you get with traditional TV. According to a Nielsen report, audiences are attracted to classic TV on these platforms, and the addition of studio content from the likes of Warner Bros. Discovery, MGM and NBC on dedicated hubs is increasing viewership.
Why should Monster Kids like us pay so much attention to F.A.S.T. channels and their widespread popularity...?
As stated in the article above, Nielsen surveys tell us that "Classic Content" is by far the most popular content on these channels. That means a wider opportunity for major studios and content providers to make available a much wider variety and dig even deeper into their catalog to bring us this content. Keep in mind, its A constant stream of revenue for studios for otherwise films and TV that would, at best, provide a much more limited revenue stream by VOD or paid subscriptions ...will we see studios like Universal, paramount and MGM dig even deeper into the vaults to bring this "classic" content to the F.A.S.T. universe? You bet....and its only gonna get better and better...
Excerpt from an article on digitaltvnews.net
As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, encouraging a lean-back experience and content discovery that mimics traditional TV viewing.
According to the report, F.A.S.T. penetration among households has more than doubled year-over-year. Today, six out of 10 households who have connected TVs are using F.A.S.T. services exclusively or in addition to other services – getting a TV-like viewing experience without the costs or logins required for linear TV or paid streaming.
“F.A.S.T. is a rapidly growing ad-supported medium for consumers to watch and discover premium streaming content in an environment that mimics linear TV,” said James Rooke, President, Comcast Advertising. “As advertisers look to efficiently maximize their reach in an increasingly fragmented viewing landscape, F.A.S.T services are a valuable complement to traditional TV and other AVOD streaming options as part of a holistic multi-screen media plan.”
The report looks at new trends from F.A.S.T. provider XUMO and reveals that the average XUMO user spends about 104 minutes within the platform once they have entered. Many consumers may be landing on F.A.S.T. channels without even realizing it, as many are programmed directly into the channel guide by TV manufacturers. Not surprisingly, 70 percent of XUMO users are cord cutters, relying on XUMO as a complement to subscription video-on-demand (SVOD) services.
According to the report, advertisers and programmers alike are seeing the value of F.A.S.T services today. According to Horizon Media, “the F.A.S.T. industry has grown exponentially and overlaps quite a bit now with what traditional TV has to offer in terms of both content and audience. Advertising on F.A.S.T. allows us to reach our targeted audience and is a valuable complement to our TV budget.
And an article from Variety.com from 2021...
The world of free ad-supported streaming TV has changed radically since Variety Intelligence Platform’s inaugural report on the format in July 2020. Back then, the only big media company to have a FAST service was ViacomCBS, following its acquisition of Pluto. It’s now joined by Amazon, Fox and NBCUniversal, with Google soon adding FAST functions to Chromecast.
With the world of FAST changing rapidly, VIP+ is proud to release an updated version of its “Life in the F.A.S.T. Lane” report, sponsored by leading FAST channel creator Amagi. Amagi is a global leader in cloud-based SaaS technology for broadcast and connected TV, supporting 500+ content brands and managing 2000+ channel deliveries.
With FAST currently in a boom — there are now over 1,000 channels in the U.S. alone, versus the 550 in July 2020 when our last report was released — the time is ripe for both those with knowledge of FAST and those looking to better understand it to explore VIP+’s latest analysis.
For those not yet aware of FAST, the format is essentially no different from watching a TV network. Unlike the other free streaming format — AVOD, which sees viewers select a title on demand and start at the beginning — FAST is a linear stream. This means that more often than not, a title on a FAST channel is joined in progress by the viewer. It also means FAST services can lay their channels out in an electronic programming grid (EPG), in a fashion similar to cable and satellite providers.
That similarity explains why so many traditional providers are directly or indirectly getting into FAST. Comcast Xfinity outright owns Xumo, with channels from it and NBCUniversal’s Peacock Channels integrated into the Xfinity EPG. It’s a similar setup for TiVo+, TiVo’s FAST service, which sees channels placed within the EPG as well as available separately on TiVo devices. Pluto, too, has been part of recent carriage deals ViacomCBS has signed with MVPDs; expect to see some high-profile Pluto channels, like “MTV Pluto TV,” integrated into MVPD EPGs soon.
FAST is also being used by MVPDs to keep the ad-sales revenue formerly earned from subscribers watching TV. With TV subscribers falling every month, and broadband increasing, this revenue is declining — hence, the spate of connected devices being offered to broadband-only subscribers, including Comcast Flex and Altice Stream. By building FAST services into these devices, MVPDs calculate some subscribers will watch and thus be exposed to ads, boosting their bottom lines once more.
TV set manufacturers are also increasingly prioritizing FAST as a revenue stream. Samsung, LG and Vizio all offer built-in branded FAST services that, for newer models, are accessible via a dedicated button on remotes. Amazon’s Fire TV, which includes Amazon-owned FAST services Fire TV News and IMDb TV, powers Toshiba and Best Buy in-house brand Insignia in the U.S., with Amazon now selling its own Omni line. Roku’s Roku Channel service is built into Roku-operated sets from TCL, Hisense and Walmart in-house brand Onn.
The majority of traditional media companies have come to embrace FAST, either owning FAST services or creating multiple FAST channels (or both). In fact, there are only three that stand out for their lack of a FAST presence: Discovery, Disney and WarnerMedia.
The same goes for major sports. Although this report makes clear that channels from major sports leagues are currently poorly programmed, the NFL, MLB, MLS, Premier League, PGA Tour and WWE all have FAST channels, with only the NHL, NBA and NASCAR lacking a presence.
In short, FAST has quickly moved from an area dominated by start-ups and digital brands to the latest avenue for established media and entertainment companies.
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